Each rosette blooms just once. When the bloom is finished, cut it off. Offsets will start to grow around the base. If you are patient, each of these offsets will eventually bloom. Most northerners toss them out when the bloom is spent and buy another one with the dramatic flower already there -- let someone else do the work.
I've heard that bromeliads will multiply (outdoors) into a nice groundcover in Florida, but I haven't seen that in The Villages. I've planted several clumps of the very vigorous bromeliad called "Mother-in-Law's Tears" (pink hanging spikes in wintertime). They are doing nicely, but that may just be because we have had such a mild winter.
I'd love to hear whether anyone in TV has had long-term success with them outdoors.
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