What you have said above might be part of the reason for Rush's apology. For all we know, he might have gotten a call from her attorney asking for an apology. Or, Rush's own attorney might have told him that he had better apologize quickly and make it good.

Rush, as he will tell you himself, is a "broadcast professional". And, as such, he can say anything he needs to say and make it sound believable. That's what makes him a great salesman for all the many products sold on Radio.

But I detected some inconsistencies (or untruths) in his apology. Could it be that telling falsehoods comes so natural to him that he told more of them during his apology?

1) He said that everything he says on the radio is for the benefit of his listeners not the advertisers.

2) He said he came down to the level of his opponents, as though he had never done so before.

Number one above: Is it for our benefit that he keeps trying to convince us, over and over again, that we can eat any and all processed junk-food and that doing so has nothing to do with health?

Number two above: He always comes down to the level of his opponents. When Bush was President, the left was hoping the war in Iraq would be a big failure. And since Obama became President, Rush has been hoping that the economy would be a big failure. That's evident in his selective reporting of economic news.

To be honest, he always comes down to the level of his opponents. This time was different only because he slandered a woman and then became fearful that, 1) he might get sued by her and 2) he might lose more and more of his advertisers.