Here's how it works..
You hire doctors who are willing to work within a lower paying model in exchange for other considerations (life style, stress reduction) as there is no way they will be paid as well as a successful fee for service practice. Then you be sure they have competant staff and a work environment that gives them the tools to succeed .. whether that is rapid access to consultants or a working microscope. You do not give them stock or a percentage of the profit as that incentivizes (at least subconsciously) keeping cost down for the wrong reason. You do not have an in office Xray or MRI or exercise lab or bone density machine. Thus you have lowered the cost of running and equiping the office to the point where you can pay the doctor to be a doctor and not a lab and test ordering machine. This system will work for patients who do not expect that medicine is a one stop shop where the doctor exists to order every test that Dr. Oz recommends. The people who might be very upset about this are all the doctors who have signed expensive leases for office space in TV and now find out that their landlord is going to open a competing office. Hmm
|