"Since you are seeking the most important position and since you have so many potential enemies you can't afford to make any mistakes. You must conduct a flawless campaign with the greatest thoughtfulness, industry and care. You must:"

[B]1. "Promi1se everything to everyone. Tell them what they want to hear. In promising anything tell them that unless of some clear obligation preventing it, but only live up to those obligation that benefit you."

2. "Call in all favors. If you have helped friends or associates tell them its payback time. Make it clear to each one who is obligated to you exactly what you expect of them. If someone is not in your debt remind them that you can reward them later, but only if he backs you now."

3. "Know your opponents weaknesses and exploit them. A winning candidate calmly assesses his opponent and then focuses relentlessly on his weaknesses all the while trying to distract voters from his strengths."

4. "Flatter voters shamlessly. A candidate must make voters believe that he thinks their important. Shake their hands and look them in the eye, listen to their problems."

5 . "Give people hope. Even the most cynical voter want to believe in someone. The most important part of your campaign is to bring hope to people and a feeling of goodwill toward you Voters who believe that you can make their world better will be your most devoted followers....."

What expert offered this solid advice?

Quintus younger brother of Marcus Tullius Cicero who was running for roman consul 64B.B.C. Marcus won with more votes than any other candidate, went on to save the republic from a conspiracy and was eventually given the title of "father of his country". Unfortunately he ran afoul of Mark Anthony and was murdered in 43 B.C.

Professor Philip Freeman "How To Win An Election: An Ancient Guide To Modern Politicians.



Keep these five steps in mind everytime you hear a politician speak and especially remember promise them anything but only do what benefits you.