[Pturner]

To refer to the place as "The Villages, FL", with the "The" capitalized as if it were part of the name, seems deceptive to me. I think Wayne is correct that The Villages, FL might need to consider some legal action. If you don't protect a trademark, you can lose it. At the very least, TV's legal department might think it prudent to send a cease and desist letter, if it hasn't done so. Or it could be that TV doesn't have a trademark for The Villages and The Villages, FL, which would be a shame. I did write Janet Tutt to ask if TV is aware of this. I'll let you know what she says.