I have setup 3 of these forums in the past, you have buy the software, annual cost for upgrades, pay for a server space & bandwidth, pay for or design the standard format.
That's not to mention the time it takes to supervise the new signups and delete spam posters.
The ads have to pay those costs and the owner should make a few bucks, they aren't going to get rich form it.
? Do you intend to upgrade to vBulletin® 4, it has a lot of nice bells & whistles.
I have seen vBulletin run with paid sponsorships thereby deleting the ads, but that also has issues.
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