Of course we all know why they do it. Very smart. They want you to pick what you want which of course will usually be more expensive than the alternative. Once you are vested in your vision of yourself in it, it is much harder to "give it up". If they gave you the price of everything as you went along, the bottom line would be a lot less. Also, people would take a lot longer to make decisions on every little piece of the process so it is expeditious to let everyone get to the check out and take out from the basket rather than stop on the aisle and compare each product.
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