None of the campaign advisors thinks the public listens to anything but the sound bites, or has taken the time to understand what the private equity business is all about. So if the public attention span is measured in seconds, they can say whatever the like to get an emotional knee-jerk reaction. Then go on and come up with more "messages" to feed the public tomorrow, and the next day.

Remember what they continue to say, don't get all bogged down on the real issues, just stay on message (you know, the message that they'll feed the candidates every morning).