"The problem is the motives behind such a campaign.....the motive of indoctrinating kids/parents that The State is the ultimate source of wisdom over their lives. Statism is the motive and the goal."

Oh, get over it. Just because an idea or program comes out of the Obama White House, it is "statism". Hokum, to say the very least. I do not recall any criticism to Betty Ford's Just Say No idea for kids or Thousand Points of Light program.