Talk of The Villages Florida - View Single Post - Sarah Jessica Parker stumps for President Obama.
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Old 06-05-2012, 12:59 PM
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Originally Posted by buggyone View Post
I am right there with RichieLion. Who really cares if Sarah Jessica Parker hosts a fund raiser for Pres. Obama? I know I am not going and having her or any other actor or actress support a candidate is not going to influence me. It would be mighty sad if people were influenced on a candidate by actors or actresses.

I often wonder if consumers really are influenced by celebrity endorsements for products. Would you buy Prilosec antacid because Larry The Cable Guy is an actual user? Makes me wonder why companies pay those big bucks for endorsements - which makes the product more expensive for us.
With products, it's all about name recognition. If a celebrity causes you to remember a products name, as Larry the Cable Guy succeeded with you, the sponsor's goal has been realized. People are more apt to buy a name they know.

How that's transfers over to politics is unclear. We certainly don't need Ms. Parker to identify BHO for us. So, does this celebrity twit help or hurt Obama? I figure the answer is, neither.