Quote:
Originally Posted by RichieLion
With products, it's all about name recognition. If a celebrity causes you to remember a products name, as Larry the Cable Guy succeeded with you, the sponsor's goal has been realized. People are more apt to buy a name they know.
How that's transfers over to politics is unclear. We certainly don't need Ms. Parker to identify BHO for us. So, does this celebrity twit help or hurt Obama? I figure the answer is, neither.
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This seems to be more of a factor the younger and/or less mature the voter is. Doubt if many senior voters would be swayed by a Frank Sinatra, Tony Bennett or any other such person backing a politician. Lady Gaga though could sway young people's votes one way or another.
I also do not think the advertisers would be so quick to pick up celebrity endorsements from people like Lolo Jones, Tiger Woods, etc., if the products they are selling did not get some boost in sales from these celebrity associations.