Banks and credit unions remember both work on the same philosophies as business. Except for the silly fees banks charge to help provide for their additional infrastructures, all financial institutions work on the simplified process of Loans = Income, Interest Savings = Outflows. Thus by raising their savings interest to customers, to maintain their "spread", they would have to raise Loan interests. That would make them uncompetitive in acquiring income. If they all did it, than consumers would also complain or not afford some house/car/home equity, and other loans. I over simplified it but that is the short story.
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