[OldDave]

Two interesting things, first it took Canada to reveal this. I wonder what McDonald's corporate thinks.

Second, I believe the rules for making food ads are pretty surprising. As they show here, since they are selling a cheeseburger, it has to be the actual product they show, although they certainly prepare it differently and much more carefully. But if the ad was for ketchup, say. They are free to use a totally fake burger made out of anything as long as they show actual ketchup. My favorite example is when they show vanilla ice cream selling perhaps Hershey's syrup, it is normally actually a big lovely scoop of Crisco. I've read that the color is perfect and it shows those neat marks on the edges where it was dipped. And of course the biggest advantage is they it won't melt under the lights no matter how long the shoot takes. Yum.