FWIW:

gst declared bankruptcy in 2001
soptic's wife died in 2006 - while romney was gov of massachussetts
romney left bain in 1999 to work on the 2002 winter olympics

the five on fox showed a parallel ad that was used in one of ted kennedy's campaigns - axelrod figured it worked then and would work again

Woman Priorities Anti-Romney Ad Died Of Cancer Four Years Later - Business Insider
"UPDATE (6:15 p.m. ET): CNN's Brianna Keilar is reporting that steelworker Joe Soptic's wife was insured through her employer, Savers Thrift Store. She was laid off from her job in 2002 or 2003, Soptic told CNN, at which point she lost her health insurance. So it would appear that Joe Soptic's firing had nothing to do with his wife's health insurance."

Ad linking Romney to death of the wife of a laid off steelworker not accurate – The 1600 Report - CNN.com Blogs
"Sometime in 2002 or 2003, Mr. Soptic says his wife injured her rotator cuff and was forced to leave her job. As a result she lost her health insurance coverage and Mr. Soptic's new job as a janitor did not provide coverage for his spouse."