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Old 10-28-2012, 07:13 AM
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Quote:
Originally Posted by jblum315 View Post
Should be "effective in effecting change. .."
"
No, not when it is being used to describe the ability to influence thinking, as in the following sentence:

"The sales person was brilliantly affective in luring the customer to buy his products", shows that the former was able to influence the thinking of the customer so that he approves the product, and decides to buy it. Therefore, the salesperson was an affective person.

Some additional examples:

"The painting was so affective on his mind that he couldn't help thinking about it the whole day!"
"The loss of her child was affective enough for the mother to fall ill."