I pretty much agree with Jimbo2012. Some "endorsements" are pretty obvious.
In a similar vein, the other thing that raises my hackles is to see a very disparaging post about some business and then note that it is the first (or near first) post from that TOTV member. These often seem to be about eating establishments (but not always). I always think (to myself, of course) 'Someone has an ax to grind'.
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