Further review of this document,
http://sumtercountyfl.gov/DocumentView.aspx?DID=1844
Go down to page 30 and you will see the budget of the Tourist Development Tax 5 year Plan. Expenses planned for 2012-13, 13-14,14-15, and 15- 16 all show 60,000 to go to The Villages Sumter Landing/Brownwood entertainment. So this IS a recurring item and for most of those years represents over 1/3 of the total spending on "Promotion/Advertising/Single Events/Reoccuring Events"
Additionally there is a 10,000 per year allocation for advertsing with The Villages Media Outlet. The contract is between the county and "The Villages of Lake Sumter, Inc" and notifications go to Barbara Vesco for the Contractor with title Director Entertainment/Special events. There is nothing in this contract to indicate that the Vescos independantly own anything rather that they direct or manage it.