Another inch times the number of subs they sell would add up to a lot of money to the corporate bottom line.
My mother and father owned a luncheonnette and my mother complaind she couldn't make a profit on a meatball wedge at 50 cents. She went to say that she needed to make it smaller. My father said he would raise the price a nickel, and not make thm smaller because ciustomers would notice and complain. He then said, "people are not stupid".
Times sure have changed when the same sandwich is now $6,00 approximately.
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"It doesn't cost "nuttin", to be nice".  MOM
I just want to do the right thing! Uncle Joe, (my hero).
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