One of my co-workers in the Washington DC area had a husband who was a psychologist and he worked for one of the national trade associations. One of his projects was to find the "just noticable difference" in products. This was the amount that a product could be downsized in order to save money for the company and that the customer would not notice the difference and complain about the smaller size. That work kept him very busy and you would not believe how much money a company can save over a half-ounce or one ounce difference in their product. Ah, the American businessman scores again!
|