It would seem that with the increasing aging population globally that competitive minded owners would recognize the advantage of meeting aging customers needs. Such subtilties pay off well. Meeting customers needs vis a vis exceeding their expectations by anticipating their needs before they do is why some companies remain in bisness for generations.
I can'timagine a restaruant owner telling a customer that is having difficulty reading a menu ""Hey pal it ain't my problem". The ain't is used only for emphasis for those members who cringe over the misuse of the King's English
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