I notice this trend with a couple of products at BJ's here in CT.
My father who owned a luncheonette business told my mother to charge a little more for a sandwhich instead of making it smaller as people will notice the difference as they are not stupid.
I guess it's a sign of the times.
__________________
"It doesn't cost "nuttin", to be nice". 
MOM
I just want to do the right thing! Uncle Joe, (my hero).