Cyber Shills
I was just reading an interesting article about Cyber Shills. Apparently its the latest sales marketing technique used on the internet whereby people are hired or reimbursed in some way to promote a product or service. They are very popular on message boards or chat rooms where someone will "talk up" a product or pretend they are using it, or post "likes" on Facebook, that sort of thing. The movement is based on psychology - studies have shown that social proof i.e. friends and colleagues have purchased a similar item, is an inducement for others to make the same purchase. And its turning into big business.
Just saying, people need to be aware that everything they read on the internet needs to be taken with a grain of salt. All those "likes" for a product may not be real, or the person posting them may have an agenda.
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