I too am disappointed that prices went from $9.99 to $12.99, but think it has more to do with the huge increase in demand for ebooks than the actual material costs of a book. I love my kindle and will continue to buy books on it. If I was to get a print edition of a best seller, it would cost me about $25, so I am still saving a lot of money by buying the ebook, even without factoring in gas and time and sales tax.
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