The discount is a sales gimmick in my opinion. We bought a spec home 2 wks ago so I'm fairly current on the sales routine. The kicker is the discount is tied to giving them 10% of the price within 7 days. After 7 days you lose the discount. Keeps the money flowin' and helps to lock in the buyer. IMHO it's just part of the game...the rewards come after you move in, drink a big glass of kool aid, and join the Lifestyle. It's all good!
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