The Daily Sun is two to three times the size of my hometown paper, despite the fact that my hometown has a population of more than 3 million, while the population of The Villages is around 100,000.
Why is that????
It's because the local Villages newspaper is primarily a vehicle for advertising, not a vehicle for news. New Villagers seem to have a need to buy lots and lots of stuff, so local businesses seeking to fulfill that need purchase lots of advertising space.
If the Daily Sun printed only the information I am seeking, it would most likely be 2 pages. Personally I don't care to read about the accomplishments of someone I don't know's grand kids back in Michigan. Nor do I want to see pictures of what someone made in macramé class, or of a bunch of old ladies pretending to be cheerleaders. But I guess there has to be some sort of stories to keep the ads from being too congested.
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