[JohnZ]

The consumer pays. There is no formal charge to shop owners as far as I know. If so, however, the cost of doing business directly in The Villages is higher i.e. higher tenency cost, construction cost, architectural requirements, landscaping, specialized lighting etc. This higher cost of doing business is passed directly through to the consumer via consumer prices. The higher cost of tenency paid to The Villages by the shops may be enough to support the entertainment offering but a fraction of the amenities fee may go toward support as well. Either way, you pay. No free lunch here.