Quote:
Originally Posted by TrudyM
Blame it on computer distribution. I use to be a retail distributor for Macys and I would look at the sales for previous years and decide which store got how much of what. Now that job no longer exists it is all done by computer. A retail buyer or planner picks the criteria that the computer makes the decision on and it is all automated.
It could be that they are only sending to stores over a certain size. The amount of sales and sell through on what are deemed segmented target demographic items is low so the only go to big stores. IE no college themed mdse in non metro areas. Or the other possibility is they have data on the number of synagogues per thousand in the area and only send to those stores that meet a certain criteria.
Example I had data on Mormon tabernacles and sent twice as many white mens shirts to those stores nearby and half the bikinis. Not discrimination just trying to optimize sales and the cost of shelf space.
The problem is if they don't try the items in the store they will never get the sales data that makes the system put the items there. Now that no people do the deciding less chance of them giving it a try.
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That is a great illustration!