There are some analysts that are predicting the death of the cable industry within 5 to 10 years. Our generation wont change. We've grown up watching tv and have had cable for many years. But increasingly, "cord cutters", those that have switched over to Hulu, Youtube, netflix, etc. have cut into the market. But even more than the cord cutters, the industry fears the "cord nevers" even more. These are the younger generation that have grown up getting their media on their phones and iPads and laptops. They have never paid for tv and see no reason not to. Remember the land line telephone. Just 8 years ago, everyone had one. Now, one-third of all homes don't even have a land line phone, and if they do it is often just there because it came bundled with their internet and cable service.
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