At an employee awards dinner 3 years ago i sat at the table with a district manager and also a person involved in long range planning. They both said long range plan was for 2 more stores after colony. In the last year the district manager who tours stores quite often and always chats with employees, said when i asked him why didn't publix build at pinellas he said combo of things. One they decided on only 1 more store and didn't like the rent/profit arrangement. This was before the fruitland park project was announced so who knows.
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