From a personal perspective: I always read reviews before I buy anything. I mean this seriously and I do it religiously.
However, personal reviews are most important to me. I overlook company reviews because I consider them slanted for their benefit.
That is why I personally post reviews on Trip Advisor. I feel people need to know personal, first hand experiences and whether or not recommendations are positive or negative.
When I read reviews I note who posts them. I put more worth in a personal post, from someone who has first hand knowledge. I put little worth into a business post.
Just my two cents worth.
|