So you don't watch programs on network Television stations. When you watch a program on Television you are getting a benefit in exchange for watching a commercial. When you get a reward for using a search engine you are getting a benefit for watching a commercial. It is the same. They wouldn't do it if the advertisers had a problem after all that is where they are getting their money. Also you are getting gift cards in $5 dollar increments which most people will use when buying a more expensive item thus it also gives business to those companies. As a marketing tool it is working the fact that a person can utilize it to their advantage is not scamming. I suppose you think clipping coupons is also a cheat.
Don't like it, don't do it. I just thought people might find it interesting.
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My opinion is worth what it costs that and $3.75 will get you a cup of coffee 
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