[KeepingItReal]

Originally Posted by JourneyOfLife

Care to guess what industry is beginning to squirm under pressure from competitors?



AT&T "Sponsored Data" lets content creators pay for your data usage

AT&T promises sponsored data services in coming months | Reuters

Don't see the connection at all about pressure from competitors?

Data providers will pay the cost of using their services rather than the end user, a win for the subscriber I would say.