I would never even bother to look at dealer ads when looking to buy a vehicle.
I tend to use independent sources of information to get a fix on any form of manufacturer deal and the cost. Now days, consumer reports, kelly blue book, and others. I also read a lot of buyers review on forums. Plus look at NHTSA (National Highway Traffic Safety Administration) website for official complaints about the vehicle (past and current model year).
I make my own deal and negotiate it using the information.
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