You can watch
here (Cuban's visit to Jay Leno show.) Cuban says HE came up with Idea as result of his SEC headaches and ARod's experiences - they grabbed all his emails and misconstrued the contents to try to convict him. He wanted a system that would prohibit anyone from being able to pull that in the future - Hence disappearing messaging's Cyber Dust. Messages disappear in 24 seconds after being read just like a the shot clock!
The whole point of this app is that texts are encrypted, and are removed from all servers and devices within 24 seconds of being sent or read. Unread texts are removed from servers after 12 hours.
