Parents have it (John Hancock) and are in the 2nd year of using it. They bought it while in late 60s or early 70s. Worst part is getting claims paid - they drag and drag out the process.
Both DW and I have plans purchased thru employers (fully paid by us, but screened by previous employers). Haven't need the claims part.
Remember, this is insurance, which means that the company is betting that you will pay in more than they will ever pay out. Thus, as you become older (and thus more likely to need to use it), the original annual premiums go up. Many companies which were in the business fled it as they found that they lost a boat load of money on it - among other reasons because the number of people who let it lapse was much smaller than they originally expected based on experience with products like life insurance.
You probably need to work the numbers to see if you want to buy it. Alternately, you could put money into a savings account and effectively self insure. You should also consider how likely you are to end up in assisted living or a nursing home and how much risk (uncertainty) you can live with.
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