My daughter works at that store,,, I will tell her and the owners about it... I do have to agree with the scent in stores... That is why I do not go to Kirklands, it is overwhelming with a very strong smell. I have not noticed Rustic Rose to be as strong, But I have heard from others the same.
It did surprise me the pricing in the store, very reasonable for a store located on the square, usually the pricing is higher due to location. I will tell you that the owners are very nice and love being in the this area of The Villages.
They have a jewelry line called Lottie Dotties, I think my wife and daughters and have one of all they carry.
http://www.therusticrose.net/index.html