This is a link to "50 things to think about before buying a home in The Villages":
https://s3.amazonaws.com/TheVillages...hings-2012.pdf
I found a highly informative book tracing the history and evolution of 55 and over communities. It is "From Sun Cities to The Villages" by Judith Ann Trolander. From reading it you will see how Gary Morse learned and put into practice in The Villages various marketing and other ideas first used by Del Webb at his Sun Cities and Ross Cortese at his Leisureworlds.
"Leisureville" is a very good read because it explains in understandable terms the development and management structure of The Villages.