The original concept of McDonald's as set down by the McDonald brothers and expanded on by Ray Kroc was to concentrate on a very LIMITED menu. While they stuck to that mantra McDonald's was successful in terms of quality. However as they became bigger and bigger McDonalds became targets of the PC-Food Police and they threw out their original mission in an attempt to please all of the Food Police and that simply cannot be done. Instead of telling the Food Police to take a flying leap they responded to every stupid criticism and tried to do all sorts of bending & twisting to please everyone and instead have ended up essentially pleasing no one. If you're in the fast food business you will NEVER please the Food Police no matter what you do. So if McD's wants to be successful again they need to forget that the Food Police exist, dump the salads, apple slices, lattes, and all the other fru-fru junk that they've globbed onto their menu and go back to concentrating on burgers and fries. It's time to go back to their roots.
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