[eweissenbach]

She annoys me, as she reminds me of a former co-worker who annoyed me. However, as a former insurance marketing executive I can tell you that she (the ad campaign) has been wildly successful. Any campaign that lasts more than a year is successful at conveying the message or it would be scrapped- Flo has been the Progressive spokesperson/symbol for what...8 years or so? Companies spend a lot of energy, manpower, and money to create brand awareness and I would suggest Progressive's brand awareness has increased ten fold or more with the Flo campaign. As long as she is increasing brand awareness and product recognition, and sales are rising she will continue to annoy us and laugh all the way to the bank. On a similar note, Sonic tried to replace the two guys who banter in the car a few years ago because their salary demands were deemed too high. Three or four other combos were tried and the campaign began losing steam. Soon the original pair were back, and have continued as the faces of Sonic for the last four or five years. Virtually every company would love to stumble on a face of the franchise like Flo, the Sonic guys, or Subway's Jared.