Quote:
Originally Posted by TheVillageChicken
Headlines are not designed to report or inform, but yet to sell papers by evoking an interest. I suppose the editor must have thought that headline presented the best marketing strategy of the day.
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From experience I am of the opinion not as much "thinking" goes into the headline as does the editer/publisher/owner beliefs/likes/agenda.
Separately on the subject of ambassadors for golf...that in my opinion has not to do with just golf accomplishment but the man as an individual and his values and standing in the publics eye. Names like Palmer/Nicholas easily come to mind. Woods, again in my opinion, will never be of that stature regardless the accomplishment.