If you actually pay attention to marketing and advertising (Shopping at the outlet malls comes to mind), nowhere does it say discount. Outlet simply means a place to sell their goods. That being said, retail pricing credibility disappeared years ago. For example, I believe that when Macy's has a sale going on, the discounts are so deep, the next step would be to pay you to take merchandise home. Nobody pays full price except out of desperation.
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........American by birth....Union by choice
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