I would think by now that everyone knows that SALE is an advertising gimmick because so many people only buy what is on sale. 50% off of something that was over-priced by 200% in the first place isn't a bargain. I only look at the price of an item, and how much I am willing to pay for it. If it doesn't match, I go elsewhere till I find what I want for what I'm willing to pay for it. You have to be your own ombudsman in this world. Businesses use any gimmick they can to get you to buy (prices in effect today only is my favorite, which tempts me to wait till tomorrow to say I want yesterday's price). It's a chess game between the business and the customer. If you think you got a bargain, you probably didn't. But if it makes you happy to think that, then the store owner and you are both happy.
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