What do you eat for breakfast????
Just read................
Mikey Doesn't Like It: How Cereal Is Missing the Breakfast Boom
Sales of cold cereal continue to decline in the U.S. General Mills’ (GIS) earnings fell short of forecasts in June, and just last month Kellogg (K)missed second-quarter sales estimates and cut its near-term forecasts.
This doesn’t mean that Americans have given up on the morning meal. In fact, the reverse is true. According to Nielsen (NLSN) data, breakfast on the whole is growing. And while cold cereal, an $8.5 billion industry, is still the biggest breakfast category overall, egg sandwiches, sausages, cereal bars, and pastries are catching up.
What’s driving these changes? Over the past five years, people have stopped caring quite so much about fiber, but there’s new interest in protein, with 54 percent identifying protein as something they care about, up from 49 percent in 2009. Meanwhile, other health crazes have taken hold. Interest in non-genetically modified foods rose 67 percent in the last five years, according to Nielsen; interest in gluten-free foods, and those without high-fructose corn syrup, is up 22 percent for both categories. Enter the gluten-free, unsweetened, high-protein, non-GMO egg.
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