No. The newspaper has no responsibility to refuse advertising, unless the person placing the ad has not paid them, or if the advertising is illegal. Having an F rating from the BBB does not qualify as being illegal.
The responsibility is yours to research a company before hiring them.
I also have to add that I'm a little offended by the implication that elderly people are more susceptible to being scammed. I suppose some are--especially those who are impaired in some way or who are uneducated. But, that can apply to young people as well. I know more young people who were victims of scams than I have found in my peer group.
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