My condolences to the family. Mr. Morse's children speak about many things in this video that show how they learned from him and his father, who started out selling honey at a roadside stand in Michigan.....
It's a nice tribute to a true visionary leader:
Interview with the Morse Family, Part 1:
https://m.youtube.com/watch?v=OBpk9m6fxkw
Part 2
https://m.youtube.com/watch?v=7QW9nOxZGOA