Some more detailed information about how it works.
The Privacy Lowdown On Verizon and AT&T's Smartphone 'Permacookies' - Forbes
The whole thing rubs me the wrong way. Smartphone data plans are outrageously expensive. What ever happened to privacy?
Apparently the tracking id cannot be turned off. People can opt-out of ads, but that id is always on.
Will they be capturing historic information and build profiles of people over years? They claim not. Then why can't customers turn off that tacking ID?
They will keep probing and pushing to see how far they can go, a little at a time, over the next several years.
The problem is, if data is collected and sold later, there is no easy way to undo it, once the buyer has the data.
One thing is for sure, if a company has something that they consider a valuable asset... sooner or later, they will want to make money off of it!
Are there any regulations or laws that limits who they can sell the information to or how it might be used?
I know one thing for sure. I will do my best to avoid those companies. If I had a phone with either of those companies, I would be shopping for a replacement service.