Villages marketing does with every marketing department do....market the upside. One can't say they lied but they certainly said things and staged The Villages that created a pivot affect for prospective buyers. For instance they call it a retirement community. What does that denote to most people? Perhaps some can retire before age 55 but not most. Prospective buyers whether with a realtor or on the trolley watched as people flashed gate passes in order to raise a gate.....and don't forget the existence of a gate in the first place. I can remember one marketer painting a picture of grand kids visiting and then losing sight of taillights as they returned home.
Some of us did the math on the 80/20 but always they came back to this was after all a retirement community and that was their market.
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