[Indydealmaker]

Just remember that the Listing Broker's part of the fee should be largely for MARKETING. If done properly and aggressively the marketing is what gets your home sold and is worth every penny of the fee.

The actual selling agent for the most part is a taxi driver/order taker. ( I know of what I speak as a former broker)

Getting into the MLS can mean virtually nothing. You are one of hundreds, if not thousands. Marketing your home to the potential buyers before they come to you or your broker is the key.

Visit other open houses and distribute little window stickers on the parked cars with your web address and a very brief description of your home.

Visit major corporations in your area that do a lot of transferring of employees.

Post flyers on bulletin boards in grocery stores, restaurants, hardware stores, etc.

Hand out business cards with your web address to everyone you know.

Target advertising to homes in your area that are likely to from where your buyers may be coming (moving on up).

These are the things you can do that most listing brokers will not. They just publish in the MLS and wait for the phone calls from other sales people.

All this being said, if you are selling a million dollar home, don't be so cheap. List the home and go for the gusto! Just make sure your broker commits in writing to doing the marketing the way you want it.

You may pay $60k in commission. Big deal. Anyone who would pay $1million, will pay $1, 060,000. Then you not out of pocket at all and that is before tax deductions. It is called the cost of doing business. There is NO FREE LUNCH.

If you go to sell your own home, you now have a new full time job. Would you take a job paying you $60k per year? That year is what you could be investing.

Good Luck!