FWIW, you can change the link description. If you edit your post you will see a string that looks like this:
www.renewableenergyworld.com/rea/news/article/2014/12/whats-really-at-stake-in-the-florida-solar-battle?cmpid=SolarNL-Tuesday-December9-2014]What[/url]
I have removed [url] tag from start of from the string so you could see the link text in my post.
Simply change 'What' to whatever you wish and then preview post to check it.