THE VILLAGES(R) is not a formal city/town/whatever designation. It is a privately developed community, just like SUN CITY(R) or LEVITTOWN(R).
Here is just one of the many trademark registrations:
Mark Image
Word Mark THE VILLAGES
Goods and Services IC 036. US 100 101 102. G & S: Banking services; Insurance administration in the field of life, health, fire, casualty and property insurance; Insurance brokerage in the field of life, health, fire, casualty and property insurance; Insurance consulting in the field of life, health, fire, casualty and property insurance; Real estate brokerage; Real estate investment services; Real estate management of retirement communities; Residential real estate agency services. FIRST USE: 19920701. FIRST USE IN COMMERCE: 19920701
IC 037. US 100 103 106. G & S: Building construction services; Real estate development services in the field of retirement communities. FIRST USE: 19920701. FIRST USE IN COMMERCE: 19920701
IC 041. US 100 101 107. G & S: Entertainment services, namely, the provision of continuing programs featuring general news and retirement living delivered by television; Golf club services; Golf courses; Movie theaters; Organizing sporting events, namely, polo, golf and bowling; Polo club services; Providing bowling alleys. FIRST USE: 19920701. FIRST USE IN COMMERCE: 19920701
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 85779473
Filing Date November 14, 2012
Current Basis 1A
Original Filing Basis 1A
Published for Opposition November 5, 2013
Registration Number 4468815
Registration Date January 21, 2014
Owner (REGISTRANT) Holding Company of the Villages, Inc. CORPORATION FLORIDA 1020 Lake Sumter Landing The Villages FLORIDA 32162
Attorney of Record Lori T. Milvain
Prior Registrations 2339401;2614700;3915348
Description of Mark Color is not claimed as a feature of the mark. The mark consists of the words "THE VILLAGES" in a stylized font.
Type of Mark SERVICE MARK
Register PRINCIPAL-2(F)
Live/Dead Indicator LIVE
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